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		<h3>JCB's Most Efficient Backhoe Loader Ever</h3>
		<span class="newsdate">20 April 2010</span>
		<img src="/clientimages/New_3CX.jpg" title="New 3CX" alt="New 3CX" /><p>JCB is pleased to announce the launch of the new generation of 3CX and 4CX backhoe loaders which will be unveiled for the first time at the Bauma show in Germany on the 19th April.</p>
<p>Designed to reset the standards for backhoe loaders globally, the new models will take cost of ownership, productivity, versatility and comfort to new levels.</p>
<p>The new generation JCB Backhoe loader is our most efficient backhoe loader ever, designed with fuel economy in mind offering the customer average fuel savings of upto 16% at typical daily work rates.</p>
<p><strong>BACKGROUND</strong></p>
<p>At its launch in 2002, the current product cemented JCB&amp;rsquo;s position as the leading brand in backhoe loaders with a product offering that was significantly differentiated from competitive offerings. This has enabled JCB to maintain and strengthen its premium position over competitors while also growing market share from 23% to over 40%.</p>
<p>Now a new and further refined generation of 3CX and 4CX BHLs is being launched which incorporates major improvements in machine efficiencies with lower owning and operating costs, to re-emphasise JCBs pre-eminence in Backhoe Loaders and support JCBs future growth plans.</p>
<p>Striking new styling reflects inherent strength and durability</p>
<p>The new machine adopts a striking new design, which exudes ruggedness and strength by the use of harder lines to reflect the inherent strength, durability and power built into the machine.</p>
<p>Ridges flow through the counterweight, grill and bonnet to provide much of the aggressive appearance and stronger presence. The sharper lines on the excavator and loader profiles contribute to the robust look whilst the new roof adopts the Fastrac style single skin roof building on the corporate look.</p>
<p>The styling also includes a number of improvements to delight customers which include the following:-</p>
<ul>
<li>Independently adjustable front and rear lights for improved visibility while roading, loading and excavating</li>
<li>Large run off channels ensure fast drainage of water from the roof</li>
<li>New improved easy raise bonnet gives finger tip opening reinforcing the premium image of the machine</li>
<li>Secure under bonnet storage for the wheel brace and tommy bar freeing up more space in the tool box</li>
</ul>
<p><strong>For more information please contact Sales on: 0114 232 9800</strong></p>

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